Social Commerce: The Future of Shopping in Cameroonian Cities
Forget the web store. Cameroonian consumers are already buying through social feeds — and Timway is building the infrastructure to make that seamless.
Walk into any market in Douala and you will find merchants with active WhatsApp broadcast lists, Instagram pages full of product videos, and TikToks showcasing today's specials. Cameroonian commerce has always been social — we simply formalised it.
In markets where web penetration is still growing but mobile usage is near-universal, social media is often the first point of discovery. A customer sees a dress in a reel, screenshots it, sends a WhatsApp message, and negotiates a price — all before a traditional e-commerce checkout page loads.